ENGLISH

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

By Adam Morgan

Book information

Publisher
Wiley
Year
2009
ISBN
0470238275, 9780470238271
Language
english
Format
MOBI
Filesize
2 MB (2014533 bytes)
Edition
2
Pages
368\0
Time added
2013-11-06 05:45:55

Description

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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