ENGLISH

Underdog Advertising

By Paul Flowers

Book information

Year
2006
ISBN
1933285222, 9781933285221, 9781605570396
Open Library ID
OL12337474M
Language
english
Format
PDF
Filesize
1 MB (1305007 bytes)
Edition
1st
Pages
224\228
Time added
2011-06-04 13:46:07

Description

Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses create and execute advertising programs that are effective in the face of strong competition. Just as David toppled Goliath with a well-aimed rock, the methods and principles described in Underdog Advertising have consistently helped "budget underdogs" hit the mark and become the real winners.

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