Sustainability in Luxury Fashion Business

Description

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion. Front Matter ....Pages i-x Opening: Sustainability and Luxury Brands (Chris K. Y. Lo, Jung Ha-Brookshire)....Pages 1-7 Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones, Joseph P. Jones)....Pages 9-27 The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender)....Pages 29-49 Luxury Fashion Brands Versus Mass Fashion Brands: Data Mining Analysis of Social Media Responses Toward Corporate Sustainability (Stacy Hyun-Nam Lee, Yi Zhou, Chris K. Y. Lo, Jung Ha-Brookshire)....Pages 51-73 Thematic Analysis of YouTube Comments on Disclosure of Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim)....Pages 75-92 Mining Social Media Data to Discover Topics of Sustainability: The Case of Luxury Cosmetics Brands and Animal Testing (Chao Min, Eunmi Lee, Li Zhao)....Pages 93-111 Cashmere Industry: Value Chains and Sustainability (Sheikh I. Ishrat, Nigel P. Grigg, Nihal Jayamaha, Venkateswarlu Pulakanam)....Pages 113-132 Sustainability in the Fur Industry (Thomas C. C. Wong, Roger Ng, Lei Min Cai)....Pages 133-152 The Drivers and Barriers of Luxury Sector Retailers to Adopt Energy Efficiency Technologies in Hong Kong (Spencer S. C. Tao, Chris K. Y. Lo)....Pages 153-171 Luxury Fashion and Peace Restoration for Artisans in Colombia (Cindy Cordoba)....Pages 173-192 Back Matter ....Pages 193-194