ENGLISH

Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

By Brian Wansink

Book information

Publisher
University of Illinois Press
Year
2007
ISBN
0252074556, 9780252074554
Language
english
Format
PDF
Filesize
3 MB (3033600 bytes)
Series
The Food Series
Pages
225\225
Scanned
yes
Time added
2014-02-11 22:53:57

Description

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

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