ENGLISH

Market Segmentation: How to do it, how to profit from it

By Ian Dunbar , Malcolm McDonald

Book information

Publisher
Butterworth-Heinemann
Year
2004
ISBN
0750659815
Language
english
Format
PDF
Filesize
3 MB (3391006 bytes)
Pages
492\492
Topic
Education
Time added
2010-05-17 00:23:50

Description

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

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