Crash Landing : The Inside Story of How the World's Biggest Companies Survived an Economy on the Brink

Description

A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit, and gambles that drove the economy’s winners and losers—from a leading business reporter“A true masterwork . . . perceptive, well researched, and captivating.”—David M. Rubenstein, co-founder and co-chairman of The Carlyle Group, bestselling author of How to InvestIt was the ultimate test for CEOs, and almost none of them saw it coming. In early March 2020, with the Dow Jones flirting with 30,000, the world’s biggest companies were riding an eleven-year economic high. By the end of the month, millions were out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall. Slick consulting teams and country-club connections were suddenly of little use: Business leaders were fumbling in the dark, tossing out long-term strategy and making decisions on the fly—decisions that, they hoped, might...