ENGLISH

Surfing the Global Tide: Automotive Giants and How to Survive Them

By Michael S. Wynn-Williams (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2009
ISBN
978-1-349-36786-3, 978-0-230-23359-1
DOI
10.1057/9780230233591
Language
english
Format
PDF
Filesize
2 MB (1938405 bytes)
Edition
1
Pages
XII, 271\284
Time added
2016-11-20 09:00:00
Business Strategy/Leadership; International Busine

Description

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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