ENGLISH

Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation

By Lynne Gross , BRIAN GROSS , Philippe Perebinossoff

Book information

Publisher
Focal Press
Year
2005
ISBN
0240806824, 9780240806822
LCC
PN1990.83 .P47 2005
Open Library ID
OL3310895M
Language
english
Format
PDF
Filesize
19 MB (20025437 bytes)
Edition
2
Pages
333\333
Library
demonoid.me
Time added
2011-03-04 03:37:09

Description

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations! * Completely updated to include: new programming forms, changes in programming style, and more! * Updated Glossary! * Study questions for each chapter * Companion website for students and Instructor's Manual

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