Aesthetics : quantification and deconstruction : a case study in motorcycles

Description

This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics. Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determines the relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design. Front Matter ....Pages i-xiii Introduction: Motorcycle and the Semantics of Design (Sushil Chandra)....Pages 1-7 Motorcycle and Its Aesthetics: A Glimpse in History (Sushil Chandra)....Pages 9-25 Challenges for Product Planners (Sushil Chandra)....Pages 27-37 Challenges for Styling Designers (Sushil Chandra)....Pages 39-44 The Science of Emotions (Sushil Chandra)....Pages 45-57 Deconstructing Emotions into Design Factors (Sushil Chandra)....Pages 59-68 The Methodology (Sushil Chandra)....Pages 69-81 The Context of Emotions (Sushil Chandra)....Pages 83-102 The Shape of a Motorcycle (Sushil Chandra)....Pages 103-134 Color and Texture (Sushil Chandra)....Pages 135-156 Unity and Dynamism: The Interplay (Sushil Chandra)....Pages 157-177 Graphics: To Be or Not to Be (Sushil Chandra)....Pages 179-194 A Case Study (Sushil Chandra)....Pages 195-218 Design and the Role of Cultures (Sushil Chandra)....Pages 219-233