ENGLISH

Digital Business Strategy: How to Design, Build, and Future-Proof a Business in the Digital Age

By Garvan Callan

Book information

Publisher
de Gruyter
Year
2023
ISBN
9783111031798, 9783111034713, 9783111034874
DOI
10.1515/9783111034713
Language
english
Format
PDF
Filesize
181 MB (190004539 bytes)
Pages
413\416
Library
degruyter.com
Time added
2023-11-22 18:50:04

Description

Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era. Examples, insights and lessons from a leading practitioner and business adviser Practical guide to developing and delivering a sustainable digital strategy Includes frameworks, tools, and real-world guidance for complex business transformation

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