ENGLISH

Distribution Strategy: The BESTX® Method for Sustainably Managing Networks and Channels

By Livio Moretti

Book information

Publisher
Springer International Publishing
Year
2019
ISBN
978-3-319-91958-4, 978-3-319-91959-1
Language
english
Format
PDF
Filesize
5 MB (5740344 bytes)
Series
Management for Professionals
Edition
1st ed.
Pages
XVI, 216\223
Time added
2019-01-12 07:46:58
Business and Management; Sales/Distribution; Opera

Description

"Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution." Bruno Barcelos, General Manager Sandoz, a Novartis Company Front Matter ....Pages i-xvi Introduction to Distribution Strategy (Livio Moretti)....Pages 1-17 Phase 1: Build the End-State Vision (Livio Moretti)....Pages 19-33 Phase 2: Evaluate the Context (Livio Moretti)....Pages 35-58 Phase 3: Segment Channels and Partners (Livio Moretti)....Pages 59-81 Phase 4: Design Commercial Terms (Livio Moretti)....Pages 83-124 Phase 5: Execute (Livio Moretti)....Pages 125-163 Common Pitfalls (Livio Moretti)....Pages 165-177 Business Intelligence (Livio Moretti)....Pages 179-201 Back Matter ....Pages 203-216

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