ENGLISH

The Advertising Effect: How to Change Behaviour

By Adam Ferrier

Book information

Publisher
Oxford University Press
Year
2014
ISBN
0195593928, 9780195593921
Language
english
Format
EPUB
Filesize
943 kB (965585 bytes)
Edition
1
Pages
240\0
Time added
2015-05-21 20:37:07

Description

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

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