ENGLISH

Innovation Playbook: a Revolution in Business Excellence

By Nicholas J. Webb

Book information

Year
2010
ISBN
047063796X, 9780470916872, 9780470637968, 0470916893, 9780470916896, 9780470916889
ASIN
B0041KLFMM
LCC
HC79.T4 W43 2011
Open Library ID
OL24452436M
Language
english
Format
PDF
Filesize
2 MB (2388919 bytes)
Edition
1
Pages
256\259
Time added
2011-06-04 13:46:07

Description

A complete roadmap to a revolution in business excellence founded on innovationAuthor and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovationShares the 56 ways in which innovations failLearn the success secrets of "Innovation Superstars"Reduce innovation failure and build speed to marketIncludes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

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