ENGLISH

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring

By Eirini Bazaki; Vanissa Wanick

Book information

Publisher
Springer Nature
Year
2023
ISBN
9783031111853, 9783031111846, 3031111850
Language
english
Format
EPUB
Filesize
6 MB (6422628 bytes)
Pages
152\0
Library
SoftArchive
Time added
2023-07-16 15:02:30

Description

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.

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