ENGLISH

Introducing Entrepreneurship: A Practical Guide

By David , Price , Alison;Price

Book information

Publisher
Icon Books Ltd
Year
2013
ISBN
9781848316270, 1848316275
Language
english
Format
AZW3
Filesize
370 kB (378976 bytes)
Series
Introducing (Thriplow England)
Pages
224 pages\0
Time added
2020-07-26 19:24:52
Entrepreneurship;New business enterprises--Managem

Description

Introducing Entrepreneurship: A Practical Guide reveals the stories of the world's greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture? while avoiding the pitfalls of pursuing a pipe dream.;Cover; Title page; Copyright information; About the authors; Authors' note; Dedication; Contents; Introduction; 1. Why become an entrepreneur?; 2. The emotional roller coaster; 3. On your own or with a partner?; 4. Working out what you have to offer; 5. Finding your niche; 6. Researching and testing the market; 7. Deciding what action you can afford to take; 8. Making sure the price is right; 9. Setting up the business infrastructure; 10. Branding your venture; 11. Branding yourself; 12. Setting up your website; 13. Get the assets and equipment to launch.

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