Business Studies for Dummies

Description

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, "Business Studies For Dummies" provides you with a thorough overview of the subjects that form the foundation of a business studies degree. You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics. Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies The perfect study companion for students With "Business Studies For Dummies, " you'll be one step ahead of the competition--at university and on the job. Title Page Table of Contents Introduction Part I: What Is Business? Chapter 1: Understanding Business and Business Studies Chapter 2: Identifying the Internal and External Influences on Business Chapter 3: Using Business Analyses Chapter 4: Making Decisions Part II: How Business Works Chapter 5: Structuring and Evolving Organisations Chapter 6: Meeting Stakeholder Demands Chapter 7: Organising for Success Part III: How to Be a Business and Do Business Chapter 8: Understanding Business Strategy Chapter 9: Creating Great Products and Services Chapter 10: Marketing Your Products or Services Part IV: Money, Money, Money Chapter 11: Understanding Finance Chapter 12: Structuring Accounts Chapter 13: Investing in the Present and in the Future Chapter 14: Using Numbers in Business Part V: The Awkward Bit: The People! Chapter 15: Knowing People Chapter 16: Managing Human Resources Chapter 17: Handling Employee Relations Part VI: Putting It All Together Chapter 18: Examining Operations Chapter 19: Delivering Great Projects Chapter 20: Using Technology to Your Best Advantage Part VII: The Part of Tens Chapter 21: Ten Tips for Succeeding at Business School Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom About the Author Cheat Sheet Connect with Dummies