ENGLISH

Brand Postcolonial: ‘Third World’ Texts and the Global

By Pramod K. Nayar

Book information

Publisher
De Gruyter Open Poland
Year
2018
ISBN
9783110625660, 9783110625639
Language
english
Format
EPUB
Filesize
2 MB (2019483 bytes)
Pages
150\0
Library
degruyter.com
Time added
2023-07-26 06:56:34

Description

The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry. Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption.

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