Styling South Asian Youth Cultures: Fashion, Media and Society

Description

For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity. Cover Author Biography Editorial Title Page Copyright Contents List of Images List of Plates Contributor Notes Acknowledgements Style, Fashion and Media in South Asian Youth Cultures 1. Street Style vs. Style on the Street?: Two Interpretations of Indian Street Fashion 2. Style-ish Girls and Local Boys: Young Women and Fashion in Chennai 3. Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth 4. In/Visible Space: Reflections on the Realm of Dimensional Affect, Space and the Queer Racialised Self 5. Faces of Subversion: Queer Looks of India 6. Designing for ‘Zippies’ and the Madness of Bhootsavaar: On Commercially Inflecte d Artistic Nationalism and Branded ‘Subcultures’ 7. Trouser Wearing Women: Changing Landscape of Fashion among Free Trade Zone Factory Workers and Contemporary Political Tensions in Sri Lanka 8. Changing Fashions of Bhutanese Youth: Impacts on Cultural and Individual Identity 9. Matching Clothes and Matching Couples: The Role of Dress in Arranged Marriages in Kathmandu 10. ‘Of Course It’s Beautiful, but I can’t Wear It!’: Constructions of Hindu Style among Young Hindustani Women in Amsterdam 11. Bras are not for Burning: The Bra and Young Urban Women in Delhi and Bombay Index Plates