ENGLISH

Trends and Issues in Global Tourism 2012

By Ian Yeoman , Roland Conrady , Martin Buck (eds.) , Ian Yeoman (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2012
ISBN
364227403X, 9783642274039
DOI
10.1007/978-3-642-27404-6
ISSN
1868-0127
Google Books ID
7r8FBPvRKkUC
Language
english
Format
PDF
Filesize
11 MB (11566423 bytes)
Series
Trends and Issues in Global Tourism
Edition
1
Pages
278\299
Orientation
yes
Scanned
no
Time added
2012-03-09 12:00:00
Management/Business for Professionals; Regional/Sp

Description

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.

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