ENGLISH

Consumerism and the Movement of Housewives into Wage Work: The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America

By David R. Wells

Book information

Publisher
Routledge
Year
2018
ISBN
0429864876, 9780429864872
Language
english
Format
EPUB
Filesize
3 MB (2906946 bytes)
Pages
200\0
Time added
2023-04-09 05:26:31

Description

First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.

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