ENGLISH

Inclusive Branding: The Why and How of a Holistic Approach to Brands

By Klaus Schmidt , Chris Ludlow

Book information

Publisher
Palgrave Macmillan
Year
2003
ISBN
0333980794, 9780333980798, 9780230513297
Open Library ID
OL10560050M
Language
english
Format
PDF
Filesize
3 MB (2757640 bytes)
Pages
225\225
Topic
Business
Library
avaxhome.ws
Orientation
yes
Scanned
no
Time added
2010-05-31 15:29:46

Description

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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