ENGLISH

Marketing Plan Templates For Enhancing Profits

By Elizabeth Rush Kruger

Book information

Publisher
Business Expert Press
Year
2016
ISBN
1631572741, 9781631572746, 163157275X, 9781631572753
Language
english
Format
PDF
Filesize
3 MB (3056573 bytes)
Series
Business Expert Press Marketing Strategy Collection
Pages
229\229
Topic
Business Marketing
Time added
2019-12-21 00:24:25
Marketing Plan: Templates

Description

This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closAing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits. Cover......Page 1 Contents......Page 12 Preface......Page 14 Overview......Page 16 Introduction......Page 18 Part I: Current Marketing Situation......Page 24 Chapter 1: Mission: Focus on Quality......Page 28 Chapter 2: Target Market: Describe Key Customers......Page 44 Chapter 3: Specialty: Compete on Strength......Page 56 Chapter 4: Suppliers: Delegate Weaknesses......Page 66 Part III: Marketing Mix Decisions......Page 76 Chapter 5: Products and Services: Offer Treasures......Page 82 Chapter 6: Distribution: Deliver Delight......Page 94 Chapter 7: Promotion: Trumpet Empathy......Page 106 Chapter 8: Pricing: Price as Valued......Page 122 Part III: Taking Action......Page 134 Chapter 9: Prospecting: Target Key Prospects......Page 138 Chapter 10: Customer Service: Reward the Best......Page 148 Chapter 11: Budgeting: Concentrate Resources......Page 158 Chapter 12: Action Plan: Jump into Action......Page 168 Appendix I......Page 178 Appendix II......Page 184 Appendix III......Page 188 Appendix IV......Page 192 Appendix V......Page 196 Appendix VI......Page 202 Appendix VII......Page 206 Notes......Page 210 Bibliography......Page 220 Index......Page 224 Ad page......Page 228 Backcover......Page 229

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