ENGLISH

Brilliant marketing : what the best marketers know, do and say

By Richard Hall

Book information

Publisher
FT Press, Pearson Prentice Hall
Year
2009
ISBN
978-0-273-72123-9, 0273721232
Language
english
Format
PDF
Filesize
2 MB (2586621 bytes)
Series
Brilliant guides
Edition
1
Pages
xv, 331 p. ; 22 cm\353
Time added
2014-11-04 21:00:00

Description

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: • What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? • How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla. • How do I write and manage a marketing plan?

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