Solving problems with design thinking: 10 stories of what works

Description

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design.  Read more... Abstract: Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design Content: 1. Dispelling the Moses Myth -- 2. Reimagining the Trade Show Experience at IBM -- 3. Postmerger Integration at Suncorp -- 4. Transforming B2B Customer Engagement at 3M -- 5. Rethinking Strategic Planning at SAP -- 6. Redesigning the Customer Contact Center at Toyota -- 7. Social Networking at Me You Health -- 8. Industry Collaboration in Financial Services with the FiDJI Project -- 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen -- 10. Engaging the Citizens of Dublin -- 11. Scaling a Design Thinking Competency at Intuit -- 12. Where Do We Go from Here? -- Postscript.