ENGLISH

The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

By Daniel A. Cohen , Gregory Arthur Pool , Heidi M. Neck

Book information

Publisher
Inc, Sage Publications
Year
2020
ISBN
1544393245, 9781544393247
Language
english
Format
PDF
Filesize
4 MB (3754326 bytes)
Edition
1
Pages
104\105
Time added
2021-07-10 12:38:47

Description

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.   BRIEF CONTENTS PREFACE ACKNOWLEDGMENTS ABOUT THE AUTHORS Chapter 1. INTRODUCTION Chapter 2. IDENTIFY Chapter 3. DISCOVER Chapter 4. ENHANCE Chapter 5. ANTICIPATE Chapter 6. TARGET Chapter 7. EVALUATE Chapter 8. IDEATE 50 MORE Chapter 9. CHOOSE ONE BIG, VALUABLE, IMPACTFUL, FEASIBLE, AND PROFITABLE IDEA NOTES

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