The Simpsons: A Cultural History

Description

This book looks at The Simpsons place in the pop culture firmament, from inspirations like Mad magazine to its critical role in the renaissance of animated television. The author recounts the birth of the show, discusses its remarkable merchandising success, and examines the show’s popularity as the longest running episodic program in TV history. Contents Acknowledgments Introduction Part One: From Counterculture to Couch Culture 1 “So, We Meet Again, MAD Magazine!” 2 The Birth of The Simpsons 3 The Simpsons’ Road to Success Part Two: Springfield on the Map 4 At Home at 742 Evergreen Terrace 5 A Town Called Springfield 6 Pop Culture Institution Part Three: Simpsonized 7 The Renaissance of Animation 8 Merchandising The Simpsons 9 The Simpsons in Remix Culture Conclusion Appendix Notes Bibliography Index About the Author