ENGLISH

Marketing Research Essentials

By Roger , McDaniel , Carl jr; Gates

Book information

Publisher
Wiley
Year
2013
ISBN
978-1-118-24932-1, 1118249321
Language
english
Format
PDF
Filesize
23 MB (23667657 bytes)
Edition
8th ed
Pages
480\478
Time added
2017-08-15 11:00:00
Marketing.;Marktforschung.

Description

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world

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