ENGLISH

The Disney Princess Phenomenon: A Feminist Analysis

By Robyn Muir

Book information

Publisher
Bristol University Press
Year
2023
ISBN
9781529222098, 9781529222104, 9781529222111
Language
english
Format
PDF
Filesize
5 MB (5064498 bytes)
Pages
240\257
Time added
2023-07-15 05:26:43

Description

The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture. Front Cover The Disney Princess Phenomenon: A Feminist Analysis Copyright information Dedication Table of Contents List of Figures and Tables Acknowledgements PART I The Films Introducing the Film Analysis Framework How to use the film analysis framework 1 ‘Passive Dreamers’: The Beginning of the Disney Princess Phenomenon First wave characteristics Domesticity Passivity Victimhood Desiring romantic relationships Conclusion 2 ‘Lost Dreamers’: A Narrative Shift in the Princess Phenomenon Second wave characteristics Princess Eilonwy Assertive Rebellious and brave Dreams lost in their ‘happily ever after’ Conclusion 3 ‘Active Leaders’: Transgressive Princesses Third wave characteristics Assertive Communicator and negotiator Leader Desiring romantic relationships Conclusion 4 ‘Sacrificing Dreamers’: A Regression in the Disney Princess Phenomenon Fourth wave characteristics Determined Assertive Desiring a romantic relationship and self-sacrifice Conclusion 5 ‘Innovative Leaders’: A Progressive Era of Princesses Fifth wave characteristics Assertive Leader Female support Lack of romantic relationships Conclusion PART II The Consumer Experiences 6 Playing Dress Up: Disney Princess Merchandising and Marketing Disney’s marketing and synergy Disney Princess Franchise Exploring princess merchandise Analysis Explaining princess dominance 7 Playing in the Parks: Meeting ‘Real Life’ Princesses Character experiences Walt Disney World autoethnography First wave Snow White Cinderella Aurora First wave reflections Second wave Ariel Belle Jasmine Second wave reflections Third wave Pocahontas Mulan Third wave reflections Fourth wave Tiana Rapunzel Fourth wave reflections Fifth wave Merida Anna Elsa Moana Fifth wave reflections The royal experience Conclusion: Happily Ever After? ‘Consuming’ Disney Princesses Disney princesses as role models The future of the Disney Princess Phenomenon Challenging representation within popular culture Challenging representation within the Disney Princess Phenomenon through media literacy Transferable film framework for future research The princess as the political Notes Bibliography Film sources Primary sources Secondary sources Index

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