Remodelling Businesses for Sustainable Development: 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022

Description

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.  Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2022, this book explores sustainable business (re)modelling in various fields including hospitality and tourism from managerial, marketing, financial, and information technology & communications (IT&C) points of view. Topics include changing dimensions of modern business and hospitality post-COVID; business challenges and opportunities during crises; modern customer experiences; human capital leadership & organizational behavior, and investment financing in post-COVID-19 recovery. Foreword Contents Chapter 1: Responsive Design Thinking: Transitioning from Human-Centered to a Planetary-Centric Approach to Innovation. Principles and Perspectives 1.1 JEL Classification: M15 1.1.1 Introduction 1.2 Literature Review 1.2.1 Research Methodology 1.2.2 Results and Discussions 1.3 Responsive Design Thinking Structure 1.3.1 Pillars of Knowledge 1.3.2 Empathy and Planetary Awareness 1.3.3 Ideation and Impact 1.3.4 Pretotype 1.3.5 Prototype and Test the Concepts 1.4 Conclusions References Chapter 2: Digital Nomad Tourism: The Experience of Living at the Destination 2.1 Introduction 2.2 Who Is the Digital Nomad? 2.3 The Traveller’s Side of the Digital Nomad 2.4 Gender Perspective and Digital Nomads 2.5 Co-Working and Co-Living Spaces as Tourism Attractions 2.6 Conclusions References Chapter 3: Linking Destination Competitiveness to Performance. An Analytical Perspective 3.1 Introduction 3.2 Research Purpose and Methodological Approach 3.3 Destination Performance and Competitiveness. Results and Discussions 3.3.1 Competitiveness-Performance. Strategic Approach 3.3.2 Competitiveness-Performance. Economic Efficiency And Input-Output Approach 3.4 Conclusions References Chapter 4: Exploratory Research on Using NFT for Selling Digital Art 4.1 Introduction 4.2 Literature Review 4.3 Research Methodology 4.4 Results and Discussions 4.5 Conclusions 4.6 Limitations References Chapter 5: Top Three Negotiation Tactics. Does Gender or Workplace Influence the Preference for Negotiation Tactics? 5.1 Introduction 5.2 Literature Review 5.2.1 Structure of the Negotiation Process 5.2.2 Controversial Views on Negotiation 5.3 Research Methodology 5.3.1 Documentary Analysis 5.3.2 Focus Group 5.3.3 Questionnaire 5.3.4 Limitations of the Study 5.4 Research Findings 5.4.1 Top Three Negotiation Tactics. Does Gender Influence the Preference for Negotiation Tactics? The Specific Argumentation Tactic and Its Correlation with Gender The Alternatives Tactic and Its Correlation with Gender The Common Points Tactic and Its Correlation with Gender 5.4.2 Does the Workplace Play a Significant Role in Using Negotiation Tactics? 5.5 Final Remarks References Chapter 6: Income Inequality and Human Capital Acquisition. What Is the Role of Educational Institutions? 6.1 Introduction 6.2 Literature Review 6.3 Data and Econometric Methodology 6.3.1 Data Description 6.4 Econometric Methodology 6.5 Empirical Analysis 6.6 Conclusion References Chapter 7: Exploring Relevant Factors Influencing Guests’ Satisfaction: Case Study - 4* and 5* Hotels in Mamaia Resort 7.1 Introduction 7.2 Literature Review 7.3 Research Methodology 7.4 Results and Discussions 7.5 Conclusions References Chapter 8: Pricing Approaches on Airbnb. The Case of 2020 New Listings in Porto 8.1 Introduction 8.2 Literature Review 8.3 Research Methodology 8.4 Results and Discussions 8.5 Conclusions References Chapter 9: The Use of Robotic Process Automation for Business Process Improvement 9.1 Introduction 9.2 Literature Review 9.3 Research Methodology 9.4 Results and Discussions 9.5 Conclusions Appendix Interview questions References Chapter 10: Social Enterprises Response to COVID-19 – The Case of Romania 10.1 Introduction 10.2 Literature Review 10.3 Research Methodology 10.4 Results and Discussions 10.5 Conclusions References Chapter 11: Managing Careers. Meanings and Trends for Business Administration Students 11.1 Introduction 11.2 Literature Review 11.3 Research Methodology 11.4 Results and Discussions 11.5 Conclusions References Chapter 12: Smart City, Smart Tourism 12.1 Introduction 12.2 Literature Review 12.2.1 Smart City, Smart Destination, and Smart Tourism 12.2.2 Romanian Smart Cities Among European Ones 12.3 Research Methodology 12.4 Results and Discussions 12.4.1 Online Presence and Promotion of Tourism 12.4.2 Destination Branding 12.4.3 Smart Transformation: Smart Local Public Administrations and Smart Destinations 12.5 Conclusions Appendix Appendix 12.1 Best Practice Examples of European Smart Destinations References Chapter 13: The Relationship Between Tourism Destination Image and Loyalty: A Multidimensional Approach 13.1 Introduction 13.2 Literature Review 13.3 Research Methodology 13.4 Results and Discussions 13.5 Conclusions References Index