ENGLISH

The Leaky Funnel

By Hugh Macfarlane

Book information

Publisher
MathMarketing
Year
2007
ISBN
0975135414, 9780975135419
Language
english
Format
EPUB
Filesize
911 kB (932978 bytes)
Edition
2nd
Pages
\0
Scanned
no
Time added
2012-02-04 16:00:00

Description

The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. "At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management "highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA

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