ENGLISH

Contemporary Strategy Analysis, Cases

By Robert M. Grant

Book information

Publisher
Wiley-Blackwell
Year
2005
ISBN
1-4051-2408-3, 9781405124089
Language
english
Format
PDF
Filesize
3 MB (3481590 bytes)
Edition
5
Pages
392\391
Time added
2014-02-12 18:00:00

Description

The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004). Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

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