The Politics of Spectacle and Emotion in the 2016 Presidential Campaign

Description

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an exercise in political theater. A framework operationalizing the components of political spectacle anchors the analysis treating emotions, affect transfer and the rise of negative partisanship. The analytical scope is focused specifically on voters’ emotional responses toward Donald Trump and Hillary Clinton and empirically demonstrates the effects of discrete feelings on five emotional dimensions including pride, hope, fear, anger, and disgust on attitudes about issues ranging from the economy to immigration to the 2016 Supreme Court vacancy. Anchored in the Affective Intelligence Theory and affect transfer, the findings lend support to the principles of negative partisanship that characterized the 2016 presidential contest. Front Matter ....Pages i-xiv Why Emotions Matter in Politics (Heather E. Yates)....Pages 1-15 2016: The Year of “Democrazy” and the Politics of Spectacle (Heather E. Yates)....Pages 17-45 The Politics of “America First”: Problematizing the Economy and Trade on the Campaign Trail (Heather E. Yates)....Pages 47-65 The Health of a Nation: The Politics and Legacy of Health Care Reform (Heather E. Yates)....Pages 67-77 Neo-Nativism and Global Frienemies: Feelings Toward Immigration and National Security Issues (Heather E. Yates)....Pages 79-92 God, Guns, and Bathrooms: Concepts of Morality on the Campaign Trail (Heather E. Yates)....Pages 93-106 Conclusion: The Campaign of Personalized Conflict (Heather E. Yates)....Pages 107-112 Back Matter ....Pages 113-119