ENGLISH

Destination Marketing: Creating Memorable Tourism Experiences

By Rupa Rathee , Pallavi Rajain

Book information

Publisher
CRC Press/Apple Academic Press
Year
2022
ISBN
1774910268, 9781774910269
Language
english
Format
PDF
Filesize
108 MB (112840452 bytes)
Pages
185\186
Time added
2022-12-02 12:18:33

Description

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism. Cover Half Title Title Page Copyright Page About the Authors Table of Contents Abbreviations Acknowledgments Preface 1. Understanding Destination Marketing Concepts 2. Tourism Attractors 3. Destination Marketing Mix 4. Destination Marketing Organizations 5. Destination Marketing Experiences 6. Role of Social Media 7. Destination Marketing Strategies 8. Sustainability, Challenges, and Future Directions References Index

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