ENGLISH

Winning Reputations: How to be Your Own Spin Doctor

By Chris Genasi (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2002
ISBN
978-0-333-96365-4, 978-1-4039-3753-7, 113-116-118-1
DOI
10.1057/9781403937537
Language
english
Format
PDF
Filesize
744 kB (761763 bytes)
Edition
1
Pages
XIII, 192\207
Time added
2016-03-14 21:35:01
Management; Corporate Communication/Public Relatio

Description

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

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