ENGLISH

E-Business Essentials: Building a Successful Online Enterprise (EAI/Springer Innovations in Communication and Computing)

By Hamed Taherdoost

Book information

Publisher
Springer
Year
2023
ISBN
3031396251, 9783031396250
Language
english
Format
PDF
Filesize
11 MB (11244609 bytes)
Pages
462\456
Time added
2024-04-04 11:09:42

Description

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.

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