ENGLISH

Handbook of Research on the Impact of Fandom in Society and Consumerism

By Chenglu Wang

Book information

Publisher
IGI Global
Year
2019
ISBN
1799810488, 9781799810483
Language
english
Format
EPUB
Filesize
21 MB (22251119 bytes)
Series
Advances in Marketing, Customer Relationship Management, and E-services
Edition
1
Pages
605\0
Time added
2022-04-01 22:09:47

Description

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Similar books

The arraignment and tryall with a declaration of the Ranters also, several sentences proceedings at the sessions in the Old-Baily, and Councel of War: their protestations and the hanging of one up by the thumbs; with divers penalties to be inflicted upon others. The dancing and revelling of Dr. Buckeridge and his wife, and other gent. dancing all in white, in Berkshire, and their Christmas carol. A dispute between a Ranter in Bridewel, and one that came to see him; with his creed and pater noster: and the names of the false gods they worship. As also, a list of many of the Ranters, from whence they are derived: and of many hundreds of them in England

The arraignment and tryall with a declaration of the Ranters also, several sentences proceedings at the sessions in the Old-Baily, and Councel of War: their protestations and the hanging of one up by the thumbs; with divers penalties to be inflicted upon others. The dancing and revelling of Dr. Buckeridge and his wife, and other gent. dancing all in white, in Berkshire, and their Christmas carol. A dispute between a Ranter in Bridewel, and one that came to see him; with his creed and pater noster: and the names of the false gods they worship. As also, a list of many of the Ranters, from whence they are derived: and of many hundreds of them in England

2019 · EPUB

The discoverer; vvherein is set forth (to undeceive the nation) the reall plots and stratagems of Lievt. Col. John Lilburn, Mr. William Walwyn, Mr. Thomas Prince, Mr. Richard Overton, and that partie ... Namely, under the pretence and colour of libertie ... a most dangerous and destructive designe is carried on to deprive the nation of their religion, rights, liberties, proprieties, lawes, government, &c. and to bring a totall and universall ruine upon the land. And so much is here clearely proved. The first part

The discoverer; vvherein is set forth (to undeceive the nation) the reall plots and stratagems of Lievt. Col. John Lilburn, Mr. William Walwyn, Mr. Thomas Prince, Mr. Richard Overton, and that partie ... Namely, under the pretence and colour of libertie ... a most dangerous and destructive designe is carried on to deprive the nation of their religion, rights, liberties, proprieties, lawes, government, &c. and to bring a totall and universall ruine upon the land. And so much is here clearely proved. The first part

2019 · EPUB

An act to impower Sir John Molesworth: Baronet, and Joseph Moyle, Esquire, Two of the surviving Trustees, in an Indenture, dated the Twenty-Fifth Day of December One thousand Seven hundred and Forty-Three, to raise the several Sums in the said Indenture mentioned, or such of them as are still unsatisfied, and pay the same, as well as the rest of the personal Estate of Hugh Gregor, deceased, to such Person as Jane Gregor, an Infant, shall marry during her Infancy, with the Consent of the surviving Trustees, and of her Guardians

An act to impower Sir John Molesworth: Baronet, and Joseph Moyle, Esquire, Two of the surviving Trustees, in an Indenture, dated the Twenty-Fifth Day of December One thousand Seven hundred and Forty-Three, to raise the several Sums in the said Indenture mentioned, or such of them as are still unsatisfied, and pay the same, as well as the rest of the personal Estate of Hugh Gregor, deceased, to such Person as Jane Gregor, an Infant, shall marry during her Infancy, with the Consent of the surviving Trustees, and of her Guardians

EPUB