ENGLISH

Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions

By Andrew Campbell , Michael Goold , Marcus Alexander , Jo Whitehead

Book information

Publisher
Jossey-Bass
Year
2014
ISBN
978-1-118-81837-4, 978-1-118-81836-7, 978-1-118-81835-0, 1118818350, 1118818369, 1118818377, 9781119208013, 1119208017, 9781306892803, 1306892805
Language
english
Format
PDF
Filesize
4 MB (3888903 bytes)
Edition
2
Pages
400\401
Time added
2016-01-24 03:00:00
Multiproduct firms Management Diversification in i

Description

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review e. �Read more... Abstract: This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy. �Read more...

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