ENGLISH

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

By Tim Calkins

Book information

Year
2008
ISBN
023060756X, 9780230607569, 9780230614611
LCC
HF5415.13 .C253 2008
Open Library ID
OL16414616M
Language
english
Format
PDF
Filesize
861 kB (881570 bytes)
Pages
184\185
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.  But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

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