ENGLISH

Using Twitter to build communities: a primer for libraries, archives, and museums

By Forrestal , Valerie;Vella , Tinamarie

Book information

Publisher
Rowman & Littlefield Publishers;Rowman & Littelfield
Year
2018
ISBN
9781538106044, 9781538106051, 9781538106068, 1538106043, 1538106051
Language
english
Format
EPUB
Filesize
1 MB (1168813 bytes)
Pages
103\0
Time added
2020-07-26 19:24:52
Archives;Bibliothèques;Marketing de la culture;Méd

Description

Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a "broadcasting" tool, and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: Creating a Social Media Strategy/Policy Choosing the Right SoftwareGaining Followers How to curate content How and when to automate your feed How and when to embed your feed How to use cross-platform strategiesUsing Analytics This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organization's Twitter presence into an impactful medium in your community. List of FiguresPreface AcknowledgmentsChapter 1. Getting StartedChapter 2. Making ConnectionsChapter 3. Choosing SoftwareChapter 4. Curating ContentChapter 5. Automating Your FeedChapter 6. Push PublishingChapter 7. Using AnalyticsAppendicesReferencesIndex

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