ENGLISH

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

By Donald P. Cushman , Sarah Sanderson King , Ted J. Smith III , William C. Adams

Book information

Publisher
State University of New York Press
Year
2003
ISBN
0791457397, 9780791457399, 9781417531325
Language
english
Format
PDF
Filesize
891 kB (912004 bytes)
Series
Human Communication Processes
Pages
160\164
Time added
2011-06-04 13:46:07

Description

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm’s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

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