International Business: Themes and Issues in the Modern Global Economy

Description

`Johnson and Turner balance their strong European examples with broader use of relevant theory. They explore the newer issue of corporate and social responsibility, greening the MNE, and the regionalization of international business strategy.' Alan M. Rugman, University of Reading `A highly readable text that provides a comprehensive guide to the intriguing complexities of international business.' Dr John Ellis, Bournemouth Business School `This valuable new text introduces and integrates topical issues and the variety of perspectives from which they may be viewed It provides a very good foundation for an understanding of the background against which international business and management decisions are made in today's dynamic global environment. It is especially relevant to see SMEs, green issues and energy given special consideration' Stuart Rooks, Oxford Brookes University This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.