ENGLISH

Strategic brand management: building, measuring, and managing brand equity

By Keller , Kevin Lane

Book information

Publisher
Pearson
ISBN
9780132664257, 9780273779414, 0273779419, 0132664259, 9780273780045, 0273780042
Language
english
Format
PDF
Filesize
20 MB (20595616 bytes)
Series
Always learning
Edition
4e, Global edition
Pages
590 pages: illustrations (some color\591
Time added
2020-11-29 04:16:28
Business;Nonfiction;Textbooks;Academic

Description

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.

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