Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Description

"LEAVE YOUR MARK isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashion's favorite "PR girl" and Twitter phenom -- is here to tell her story, complete with The Devil Wears Prada- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self."--  Read more... Abstract: "LEAVE YOUR MARK isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashion's favorite "PR girl" and Twitter phenom -- is here to tell her story, complete with The Devil Wears Prada- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self." Content: Part I: Landing your dream job. Finding the right career path Getting experience when you have no experience Writing a killer cover letter and rock-solid resumé Sucking your internship dry Nailing your first interview Scoring your first business card -- Part II: Killing it in your career. Going for the promotion and the raise Surviving people and politics Shifting gears and getting ahead Text-message speak and other ways to ruin your chances -- Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers Revealing fashion's biggest Twitter secret Being socially savvy Social media damage control -- Part IV: Creating the brand of you. Being your own publicist Casting yourself in a new leading role When you get to the top, don't be an asshole Making cocktails count Presenting like a pro -- Part V: Embracing change Quitting your dream job Becoming an entrepreneur (and learning how to spell entrepreneur) As an entrepreneur, get used to the sound of silence CEO and founder of nothing Headhunting and other human games.