ENGLISH

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

By W. Chan Kim , Renée Mauborgne

Book information

Publisher
Harvard Business Press
Year
2005
ISBN
1591396190, 9781591396192
Open Library ID
OL17149535M
Language
english
Format
PDF
Filesize
2 MB (2287626 bytes)
Edition
1
Pages
258\258
Topic
Education
Library
demonoid.me
Time added
2011-04-11 19:55:47

Description

Written by the business world's new gurus, ''Blue Ocean Strategy'' continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, ''Blue Ocean Strategy'' is quickly reaching ''must read'' status among smart business readers. Have you caught the wave?

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