ENGLISH

Understanding Green Consumer Behaviour: A Qualitative, Cognitive Approach (Consumer Research and Policy)

By Sigmund Wagner

Book information

Year
1997
ISBN
0415157323, 9780415157322, 9780203444030, 0203570820, 9780203570821, 9780203348079
LCC
HF5415.32 .W34 1997
Open Library ID
OL672651M
Language
english
Format
PDF
Filesize
2 MB (1941368 bytes)
Pages
304\305
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products?  How are such processes subconsciously structured by certain activities of the mind?  How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book’s interdisciplinary framework allows the author to develop an understanding of the entire cognitive process.  Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.

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