ENGLISH

Sport Business in the Global Marketplace (Finance and Capital Markets)

By Aaron Smith , Hans Westerbeek

Book information

Publisher
Palgrave Macmillan
Year
2003
ISBN
140390300X, 9781403903006
Open Library ID
OL9523001M
Language
english
Format
PDF
Filesize
1 MB (1494994 bytes)
Series
Finance and Capital Markets
Pages
256\256
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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