Successful Analytics ebook 2

Description

Cover; Title Page; Dedication; Contents of ebook 1; Foreword; Preface; Introduction; 1 Preparing to Measure Success; 2 Choosing the Right Tool; 3 Setting Expectations and Building the Process; 4 Assessing Your Data Quality; 5 Jumpstart Guide to Key Features; Appendix: Terminology Explained; Index; About the Author; Copyright.;Successful Analytics shows you how to: Understand what Google Analytics does Use Google Analytics to build an integrated measurement strategy for all of your visitor and customer interactions, both online and offline Use data quality best practices to gain business confidence and trust Ensure that your digital analytics team focuses o. Cover Title Page Dedication Contents of ebook 1 Foreword Preface Introduction 1 Preparing to Measure Success 2 Choosing the Right Tool 3 Setting Expectations and Building the Process 4 Assessing Your Data Quality 5 Jumpstart Guide to Key Features Appendix: Terminology Explained Index About the Author Copyright.