ENGLISH

Economics and Management of Franchising Networks

By Josef Windsperger (auth.) , Prof. Dr. George Hendrikse , George W. J. Hendrikse , Ass. Prof. Dr. Josef Windsperger , Prof. Dr. Gérard Cliquet , Mika Tuunanen (eds.)

Book information

Publisher
Physica-Verlag Heidelberg
Year
2004
ISBN
978-3-7908-0202-3, 978-3-7908-2662-3
DOI
10.1007/978-3-7908-2662-3
Language
english
Format
PDF
Filesize
7 MB (7308668 bytes)
Series
Contributions to Management Science
Edition
1
Pages
364\357
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Industrial Organization; Marketing; Organization/P

Description

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

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