Product-Led Onboarding: How to Turn New Users Into Lifelong Customers (Product-Led Growth Series Book 2)

Description

"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth "Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, bestselling author of Hooked and Indistractable Just like dating, your company's growth depends on first impressions. If you've been in the SaaS space for some time, you're probably all too familiar with these problems: Free accounts don’t convert to paid nearly as often as you would like.A large chunk of users never get to experience the full value of the product.Your platform is littered with dead accounts that are taking up valuable space. Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now. So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time. Best of all, it’s a process that will easily become second nature. Learn how to: Grab your customers’ attention from the get-go.Make it easier for users to get good at using your product so they are more likely to use it.Match value with behaviors and get users addicted to your product.Win loyalty and praise by making clients feel like a VIP.Involve sales and high-touch support in the onboarding process.Rinse and repeat, and watch your business grow while you sleep. Get this right and your new users will thrive with your product, and become lifelong customers. Praise for Product-Led Onboarding Foreword Introduction Part I. The Onboarding Fundamentals User Onboarding – Your Product’s First Impression The Crux of The Product-Led Growth Strategy An Overview of the EUREKA Framework Part II. The EUREKA Framework Establish an Onboarding Team Understand Your Users’ Desired Outcomes Refine Your Onboarding Success Milestones Evaluate Your Onboarding Path Keep New Users Engaged Apply the Changes and Repeat Part III. The Next Steps Sales-Assisted User Onboarding Where Do We Go From Here? Acknowledgments Suggested User Onboarding Resources and Tools About the Authors Don’t miss the other book from the ProductLed Library: Product-Led Growth Appendix Appendix I: Jobs-to-be-Done User Interviews Appendix II: Product Bumpers Appendix III: Conversational Bumper Endnotes