Arts Entrepreneurship: Creating a New Venture in the Arts

Description

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture. Cover Half Title Title Page Copyright Page Contents List of Illustrations Preface Acknowledgments Chapter 1 What Is Arts Entrepreneurship? Definitions of Entrepreneurship Developing a Business Idea Marketing the Business Building the Business Design of the Business Launch Arts Entrepreneurship Collaborating Launching a New Business Chapter Summary Discussion Questions Notes Chapter 2 Planning and Assessment Planning for Artists and Arts Organizations Defining the Vision, Mission, and Goals of the Organization Strategic Planning Evaluation and Assessment Chapter Summary Discussion Questions Notes Chapter 3 Marketing The Role of Marketing in Shaping Your Image: Educating Your Audience and Inviting Participation The Exchange Model of Interaction Between Producers and Consumers Market Research and Competitive Analysis: Understanding Customers and the Marketing Landscape Promoting and Growing a New Business Strategic Marketing Plans Internal Databases, Software, Tools, and Techniques for the Planning, Execution, and Evaluation of Marketing Integrated Digital Marketing Connecting Your Products and Services with the Needs and Wants of the People in Your Market Create Your Marketing Plan Chapter Summary Discussion Questions Notes Further Reading Chapter 4 Fundraising Why Is Fundraising So Important for a Nonprofit Arts Organization? Developing Fundraising Materials Evaluating Funding Methods Crowdfunding Fundraising Via Email, Websites, Social Media, and Text/IM Channels Special Events Understanding Why and How People Give Researching Funding Sources The Fundraising Strategy Creating and Implementing Your Fundraising Plan Data Management Chapter Summary Discussion Questions Notes Further Reading Chapter 5 Legal Issues Disclaimer Choosing a Corporate Form Legal Structures for Arts Organizations: Not-for-Profit Legal Structures for Arts Organizations: For-Profit Evaluating the Many Choices of Legal Forms for Your Arts Venture Artists’ Rights Under the Law Tax Planning Limiting Liability: Insurance and Risk Management Corporate Organizational Structure Developing a Board of Directors Structure, Management, and Resource Allocation Articles of Incorporation Bylaws, Operating Agreements, Memorandums of Understanding Other Business Requirements Chapter Summary Discussion Questions Notes Chapter 6 Money Management and Entrepreneurial Finance Financial Vision and Goals Personal Expenses Personal Budget Business Budget Other Financial Documents Using Financial Reports to Keep Your Business on Track Banking Bookkeeping, Accounting, and Taxes Record-Keeping, Archives, Filing Documents, Searchable Financial History Chapter Summary Discussion Questions Notes Further Reading Chapter 7 Cultural Policy and the Arts Entrepreneur The Origins of Cultural Policy History of Cultural Policy in Other Countries History of Cultural Policy in the US US Government Grants and Loans for Culture and Art Exploring Arts Agencies and Making Connections Cultural Policy and the Law Taxes, Including Charitable Deductions and 501(C)(3) Status More Examples of Government Policies and Regulations that Can Have an Impact on an Arts Venture Outsourcing International Organizations and Foreign Ownership Labor Laws for Employees, Owners, Contractors Censorship Chapter Summary Discussion Questions Notes Chapter 8 Organizational Design, Career Development, and Future Trends Organizational Design Use an Organizational Chart to Define the Roles and Communicate the Organizational Structure Communication Documentation and Records Retention Assigning Responsibilities and Managing People Career Development Future Trends in Arts Entrepreneurship Chapter Summary Discussion Questions Notes Index